Login to get your referral link.
16,703
Lunam Points
The EU crypto could be dressed in decades while Google moves to apply EU Mica regulations with an advertising ban – while the United States, Russia and India are progressing.
The European Union doubles its regulatory crusade, supporting in front with a radical compliance regime which, according to criticism, could advance innovation and push offshore cryptographic pioneers. With Google set to apply advertising restrictions on the Crypto Micypto EU from April 23, the EU forms its message: comply or disappear.
Under the Google Updated Advertising Policy, only cryptography service providers have officially conceded under license within the framework of the Crypto-Asset (CASP) service provider of Mica will be authorized to manage promotions in the European economic field.
This means that exchanges, portfolio providers and token platforms operating without license from the EU will actually be delimited by the largest digital advertising market on the continent.
The implications are important. Although the declared objectives are consumer protection and the attenuation of systemic risks, reality is a burden of increasing compliance that few startups can afford to navigate.
Companies are faced with legal labyrinths, license delays and uncertainty about decentralized financing provisions (DEFI) and NFT which are still being studied.
This regulatory tightening occurs at a time when other geopolitical blocks actively court cryptographic innovation. The United States, despite its checked history with in-depth strategies, has recently changed tone.
Several proposals from the Bipartisan congress and deregulative measures at the state level have created openings for exchanges and infrastructure companies to evolve with fewer winds.
India, which has once played with crypto prohibitions, favored pragmatic engagement, launching pilot programs for blockchain infrastructure and working on regulatory clarity on stablescoins and token workers.
While Russia considers digital assets as an instrument resistant to the sanctions of cross -border finance, Singapore continues to direct the regulatory model of Asia, talents and capital with a stable and innovative framework and rapid license processes.
On the other hand, Europe seems to be locked in a protectionist mode, which is likely to confuse user safety with bureaucratic control.
Discover: Crypto following 1000x: 10+ Crypto tokens which can strike 1000x in 2025
The Mica frame, now in force after years of negotiation, introduces rigid definitions and license requirements for practically all digital asset operations without providing significant housing for rapidly evolving sectors such as DEFI, ZK-Protocols or Metaviors.
This ideological split takes place on markets and capital flows. The financing of the company is increasingly distant from the euro zone.
The founders of web3 choose to incorporate jurisdictions into the water, the United States or Asia which offer regulatory clarity without the stifling administrative formalities.
For European innovators, the message is clear. The continent’s approach to crypto no longer consists in promoting new models of financial inclusion or programmable money; These are confinement, supervision and license first.
The result can be a continental drift, because the next generation of protocols, platforms and pioneers chooses freedom of execution rather than the promise of future permission.
With the advertising rules of the mica serving as a warning shooting, the real question becomes: which will serve Europe in the future of Web3 – the consumer or the agent of compliance?
Discover: Top Solana same corners to buy in April 2025
Join the 99Bitcoins News Discord here for the latest market updates
The post has declared war on the crypto: Google Ad Ban begins the brutal repression while the EU crypto left behind appeared first on 99Bitcoins.
post url: https://altcoin.observer/?p=25416