World Liberty Financial is an Ethereum-based DeFi project co-founded by US President Donald Trump and his sons. The platform aims to “keep the dollar digital” and provide loans to institutions and everyday users. The Trump family’s involvement in this and other crypto projects has prompted criticism from Democratic lawmakers over potential conflicts of interest and corruption. President Trump has a long list of crypto businesses, with World Liberty Financial being a significant one.
The project plans to make finance more trustworthy and accessible, with the platform built using the Aave protocol. DeFi projects like this aim to revolutionize traditional banking by operating without intermediaries, typically using Ethereum’s blockchain. While the details of how World Liberty Financial will operate remain scarce, it positions itself as a quintessential DeFi project focused on financial inclusivity and openness.
Although users can’t take out loans on the platform yet, they can buy its native token, WLFI, which had a market cap of $3.56 billion by October 2025. The project also offers a stablecoin called USD1, tied to the US dollar, available on major exchanges. Concerns have been raised about the Trump family’s involvement in WLFI, with accusations of conflicts of interest and calls for transparency in their digital asset projects
https://altcoin.observer/what-is-world-liberty-financial-the-trump-familys-defi-project-explained/
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